Have you noticed how the use of OTT platforms has increased massively recently? In this article we are going to give you 4 reasons why VOD is a better option than Zoom.
As we all know, times of crisis, whether economic or health-related, such as the current Covid-19 pandemic, tend to increase people’s creativity.
We’re sure you will have noticed how numerous companies and small online businesses have started using Zoom as a new way of broadcasting live audio-visual content. This makes perfect sense. It’s cheap, easy to use, and it’s one of the logical first steps when setting up an online business.
But is it the best possible option? Frankly, no!.
Zoom may be tempting but it’s very limited when it comes to sharing and monetizing your online audio-visual content. Apart from that, what you apparently save in fees may end up costing you more in terms of privacy and long-term growth.
That’s why we would like to show you the main reasons why an OTT platform with VOD content is a much more effective alternative than Zoom for your online business. And while you’re thinking about it, ask yourself the following two questions to help you make your decision:
- Firstly, are you simply looking to get people together through a video chat with your content? If that’s the case, maybe you could settle for Zoom, but you’ll be limiting the growth of your online business.
- Or secondly, would you prefer to expand your target audience whilst monetizing your audio-visual content? If your answer is yes, go for an OTT platform, which will allow you to stream your videos, earn more money and create an engaged online community.
So let’s look at the reasons why your company should already be working with an OTT platform.
Why VOD is a better alternative than Zoom for creating your online business.
1 – OTT platforms allow you to create a business on a long-term basis.
An audio-visual content distribution platform allows you to build a long-term asset which is also an ongoing way to monetize both your online and offline audience.
You will be able to create your own television channel, design tailored-made programme schedules and expand your video catalogue, whilst also generating regular monthly income and creating an online community space.
Thanks to these features, the platform is a professional solution with potential for long term sustainable growth and your live broadcasts can become a significant online business, allowing you to provide your customers with the kinds of experiences that best suit their requirements.
Zoom, on the other hand, is a solution which only meets a specific need at a given time. It simply provides a link, a chat box and a video stream of semi-acceptable quality.
There’s also a very important factor that you should bear in mind: consumers are demanding and they will only pay for an improvised solution for a limited period of time. Before long they’ll try to find an alternative which offers better value for their money.
2- VOD content guarantees better quality live broadcasts.
An OTT platform allows you to stream higher quality videos than you can with Zoom, thereby guaranteeing streaming quality of up to 1080p at all times.
In contrast, Zoom’s quality is only good enough for a video chat if the Internet connection of all the participants is stable. Furthermore, it will almost certainly not be sufficient for more complex content or functions which require higher quality delivery.
And don’t forget another essential factor; consumers always want better and better quality video, even if it has to be paid for.
3- The VOD format allows you to monetize all your videos.
An OTT platform allows you to decide if you want to program your videos so that your audience can enjoy them free of charge or by paying a fee, i.e., on demand.
Zoom is based on the here and now. You could charge for a single live transmission, but once it’s finished the effective life of the video is over. Furthermore, if you don’t pay a membership fee the quality of your transmissions will be noticably lower.
And if you wanted to use the video again you’d need to find a way of hosting and sharing it, all of which involves a considerable amount of time and effort.
4- An OTT platform offers specific tools for live transmission.
The OTT platform has sophisticated software with a series of specifically designed live transmission tools.
These enable you to:
- Broadcast to any kind of device.
- Allow your audience to participate in live chats.
- Easily convert your live transmissions into on-demand videos.
Quite clearly, if we compare the VOD system with Zoom, it’s clear that the latter loses out, and the reasons are clear: because having your content on VOD enables you to:
- Construct a professional online asset with long term benefits.
- Directly monetize your videos.
- Constantly broadcast high quality transmissions.
- Reduce your work demands.
- Work live with a personalized set of transmission tools.
There’s no time like the present to make a decision. We really hope that you can see why an OTT platform is a much more appropriate and professional alternative to Zoom in terms of its effectiveness in monetizing your videos.
Zoom might be a rapid and economic solution but we are convinced that your business would benefit from something more sophisticated. That’s why we’re here to help you to revolutionize your activities with OTT platforms.
Contact us and start to monetize your audiovisual content.