In what ways I can monetize my business with an OTT platform?

Have you asked yourself how you could gain more benefits from your audiovisual content?

Televisual consumption via OTT platforms has grown by more than 18% this year as a result of confinement due to the Coronavirus pandemic. Live events, conferences, congresses, theatrical works, album presentations and concerts have all had to be cancelled whilst the consumption of televised content through OTT platforms hasn’t stopped growing. So…ask yourself…. wouldn’t this be the perfect moment to integrate a platform of this type into your business?

If your business involves the use of audiovisual content you are already well on the way to generating revenue with it. There are a range of existing platforms which can help create income from every type of audio-visual material and we can help to make this a reality.  Furthermore, these platforms also help to extend the useful life of such content whilst at the same time offering speed, quality and ease of access for our clients.

There are various monetization models which you can incorporate into your business in order to gain income from audio-visual content.

Different types of video monetization

AVOD (Advertising-based Video on Demand)

This model differs from other formats in that it is free to consumers because it is financed through inserted publicity as is the case for example with YouTube.

SVOD (Subscription Video on Demand)

As its name suggests, this system offers videos through a subscription format. The spectator pays a monthly or yearly fee which gives them access to the content. Obvious examples of businesses which use this monetization model are Netflix and HBO.

TVOD (Transactional Video on Demand)

Using this model the consumer only pays for the content that they specifically want to see. In other words they don’t need to pay a regular subscription to access material. This option is clearly the most effective for live content such as a concert, football match, or for other types of material which is only available for a certain period of time.  Well known examples of this approach are Apple and Xbox who offer a wide variety of content to rent or buy.   So now that you’re aware of the various different models are you ready to take the plunge?

We can make it very easy for you. Request a demo to learn more about the services which YUV TV can offer you.

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